Beginning today, moviegoers highly anticipating the release of Inferno starring Tom Hanks can play the part of Robert Langdon himself. In a three-week race against time, fans can decipher clues and solve a series of complex and challenging riddles created in collaboration with Dan Brown in Sony Pictures’ “Inferno Journey Through Hell” interactive experience. Built with technology from Google, audiences who solve the puzzles will have the chance to win a grand prize trip to Italy* befitting of Langdon himself. Inferno, the highly anticipated suspense thriller from Columbia Pictures and Imagine Entertainment, will be released in theaters nationwide on October 28.
Each week, users go to Inferno-movie.com to find three new puzzles themed to the circles of hell as depicted in Dante’s Inferno. Finding clues hidden throughout Google products (Google Maps, Gmail, Google Search, Google Play, Google Docs, Google Cultural Institute and YouTube), and the world’s most popular social platforms, players will complete up to three puzzles each week and will have the opportunity to win weekly prizes, culminating in one grand prize – an Italian getaway with stops in Rome, Milan, Florence and Venice. As each new set of puzzles are unveiled week-to-week, the experience will become increasingly difficult to solve as the “Inferno Journey Through Hell” progresses to its ultimate mind-bending final challenge.
Ron Howard stated, “One of the reasons why the Robert Langdon books and movies are so much fun is that the audience has the chance to solve the puzzles as he does. That’s why I’m so excited about this promotion – it brings Inferno to life. With the puzzles that the studio and Dan have created, powered by Google, you have the opportunity to experience what it’s like to be Robert Langdon.”
ABOUT INFERNO
Academy Award® winner Ron Howard returns to direct the latest bestseller in Dan Brown’s (The Da Vinci Code) billion-dollar Robert Langdon series, Inferno, which finds the famous symbologist (again played by Tom Hanks) on a trail of clues tied to the great Dante himself. When Langdon wakes up in an Italian hospital with amnesia, he teams up with Sienna Brooks (Felicity Jones), a doctor he hopes will help him recover his memories. Together, they race across Europe and against the clock to stop a madman from unleashing a global virus that would wipe out half of the world’s population. The screenplay is by David Koepp, based upon the novel by Dan Brown, and the film is produced by Brian Grazer and Ron Howard.